Visual explainers · @trickfy
Fascinating visual explanations of the technology, science and ideas shaping our world. Told calmly, built in cinematic 3D, and checked against the source.
What Trickfy makes
The "trick" in Trickfy is the moment something finally makes sense. Never a hack, never a gimmick.
Format 01
How a technology, a scientific idea or a big system actually works, built in 3D so you can see it from the inside, and why it's built that way.
Format 02
Ranked lists drawn to scale against things you already know, with a backstory for every entry and one "why" at the end that ties it all together.
No fake suspense, no exaggerated thumbnails, no "you won't believe". A good question, answered properly.
Real shapes, real data and real proportions, built in 3D. Measured in metres, against landmarks you'd recognise.
Short enough to watch on the bus, careful enough to trust. Plain British English, a little wry.
Our standard
A clear explanation is only worth having if it's right. So before a single line is voiced, it's checked where it comes from.
Topics come from what people in the UK and Europe are actually searching for, not from what's easiest to animate.
Every claim is traced back to where it comes from: the paper, the agency, the standard, the official record.
Each line of the script is marked confirmed, reworded or removed. If we can't source it, it doesn't go in.
Written in plain British English and built in 3D from real data and real proportions.
The sources go in every video description, so you can check our working.
Latest videos
Trickfy is back. The first new explainers are being researched, checked and built right now, and they'll appear here the day they're out. Follow along so you catch the first one.
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Corrections, video ideas, press and partnerships: it all goes to one inbox, read by a person.